Lori Senecal Chosen to Head CP&B’s Global Expansion

In 2015, Lori Senecal was named CP&B’s Global CEO. Senecal was offered the new role due to her experience, knowledge, and expertise. She is expected to oversee the company’s global expansion by managing and coordinating all its international offices.

Since joining the firm in 2015, Lori Senecal has made a significant impact on its operations, culture, and business development. She was instrumental in creating a modern global agency committed to excellence by remaining inventive, collaborative, and agile. Senecal has always concentrated on quality leadership and top talent, two aspects that have fueled the company’s growth and development across different geographies and disciplines.

The present CP&B Chairman, Chuck Porter, said that Senecal understands the agency and shares its values and passion. He added that Senecal perfectly complements him because she excels at everything he does not. According to Porter, CP&B has finally created a great global management team that includes Andrew Keller, Lori Senecal, Richard Pinder, and Steve Erich.

Reaction of Lori Senecal

Speaking after her promotion, Lori Senecal said that she was honored to work alongside Chuck Porter as well as the entire CP&B leadership team. She stated that she looked forward to being a part of the company’s global expansion team and praised her team for its exceptional talent.

Senecal was given the new role after leading the efforts that won CP&B the global Infiniti account. She closed the deal after leading aggressive efforts for one year. The Infiniti account allowed CP&B to enter the profitable Chinese market successfully.

Lori Senecal

In an interview with Laura Dunn of Huffington Post, Senecal revealed that being the youngest of four siblings had a lasting impact on her development and shaped her leadership style today. This is because she had to work hard to show her accomplishments and pursued leadership opportunities actively. She advises women to identify their strengths, match them to their companies’ needs, and come up with innovative ways of addressing those needs.

In 2014, Senecal was honored as one of Advertising Age’s “Women to Watch.” The previous year, she won the Quantum Leap Award for leadership and innovation. She serves on Ad Council’s Board as a director. View Ms. Senecal’s profile on crunchbase.com for more details.


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