Category Archives: Canine Food Sales

Purina’s Beneful is the new standard of Premium Dog Food


The days of cheap and unhealthy dog food are starting to come to an abrupt halt as companies switch their strategies in a tug of war for the $23.7 billion dollar pet food industry. A shift is taking place in the pet food industry as pet owners begin to seek out the best quality and health customized foods for their dogs. The “Premium” category of dogs foods is on the rise with an unprecedented surge in sales of 45% or $10.5 billion since in the US since 2009. With this increase in sales, it’s no longer alright for large pet food companies to sit back and rest on their laurels.

Innovations in the premium dog food category such as the use of more fresh and organic fruits, vegetables, and whole grains are just the tip of the iceberg. Companies are tapping into breed specific niches, weight loss categories, and even “eat like your owner” foods are emerging. These types of foods would give dog owners the option to feed their dogs similar tasting foods to what they are consuming, for example lasagna or beef stroganoff. There are even companies designing foods for differing dog metabolisms based on age or breed.

Long time leaders in the category are starting to fight back and get heavily involved in these innovations and are creating premium lines with the latest in nutrition technology and science. Purinastore is one of these companies that has designed a special new line of dog foods called Beneful.

Beneful is a food that contains good-for-you ingredients like real meats & vitamin-rich vegetables. It comes in both dry and wet food options and there are multiple flavor options like chicken, beef, and salmon, as well as different vegetable combinations like carrots, spinach, peas, avocado, ect.

There is an original line of Beneful foods, but there are also options for weight control, for puppies and healthy growth and development, and also for high energy and very active dogs that need more protein in their diets. Beneful is a product of superior quality that goes through the most advanced lab testing and is prepared in state of the art test kitchens.